Smartphone screen displaying a podcast titled 'Generate Her' with a woman in glasses and a blue blazer on the cover, and controls for playing and listening to episode 29.

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GenerateHER Podcast

Conversations to inspire courage, curiosity, and creative reinvention—straight from the heart of Paris. Hosted by author and entrepreneur Jane Bertch, GenerateHER explores what it means to evolve with intention and lead with authenticity in every season of life.

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Because every woman has a story worth rewriting.

GenerateHER is where reinvention meets real life. Each episode blends heartfelt storytelling, cultural insights, and honest conversations about change—helping you rediscover your spark, reimagine your path, and embrace what’s next with confidence.

featured episodes

EPISODE 29

It’s time for your personal harvest

EPISODE 27

Five Lessons in Reinvention Thanks to France

EPISODE 22

The Magic of Writing - And How it Can Change Your Life

Outdoor art market with posters and prints displayed on stands and people browsing the artwork under trees.

A red-haired woman wearing glasses and a beige trench coat is talking and smiling to a group of people around a table, with books and pamphlets on the table and a window with a city view in the background.

Parisian street scene during sunset with elegant multi-story buildings featuring wrought-iron balconies, a few with plants, and a pink sky with clouds in the background.

Bonjour, I’m Jane Berch

Author of The French Ingredient, host of the GenerateHER Podcast, and founder of two thriving businesses in Paris.

After more than two decades here and a few life-changing pirouettes, I’ve learned that transformation is rarely linear. Whether you’re shifting careers, starting a venture, or simply craving clarity for what is next, I’m here to help women navigate the in-between with courage, creativity, and a touch of French perspective.

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Cover of the book titled "The French Ingredient: A Memoir" by Jane Bertch, featuring watercolor illustrations of Parisian landmarks, a glass of wine, a croissant, a woman, and a flower.

The French Ingredient is a memoir of moving to Paris and building a life and business from the ground up.

It’s a story of resilience and reinvention - despite the odds. For anyone who has ever dreamed of beginning again, whether to rediscover themselves or to create something of their own. Above all, it’s a reminder that the magic lies within.

LEARN ABOUT THE BOOK