Founder · Author · Coach

Where women build what’s next.

Paris-born. Open to you, wherever you are.

Whether you’re rediscovering yourself, growing something meaningful or ready to begin: retreats in Paris, programmes online, and 1:1 coaching wherever you live.

Find your path Join from anywhere

Author of The French Ingredient · INSEAD Executive Master’s · 20 years building in Paris

Start here

Which path is yours?

Start where you are. Three ways to be supported — find the one that feels right for you, right now.

In Paris01

Pause & realign

Les Saisons

For the woman who needs 'La Paris Pause' to step back and hear herself think before the next chapter.

3 days in Paris · small group

Explore Les Saisons →

Virtual + Paris02

You’re already building

The Paris Pirouette

For the established woman entrepreneur ready to go further alongside a cohort who gets it.

6 months · mastermind cohort

See the Pirouette →

Launching soon03

You’re about to begin

The Paris IncubatHER

For the woman with an idea in her and the desire to be in the right place to grow it.

Incubator · launching soon

Join the waitlist →

Not sure yet? Start with 1:1 coaching, wherever you are.

A smiling red-haired woman in glasses and a beige trench coat speaking at a table with books and papers, in a bright room with large windows, participating in a book signing or discussion with three other women.

Parisian street scene with classic European-style apartment buildings and a pink and blue sunset sky.

Bonjour, I’m Jane Bertch

Author of The French Ingredient, host of the GenerateHER Podcast, and founder of two thriving businesses in Paris.

After more than two decades here and a few life-changing pirouettes, I’ve learned that transformation is rarely linear. Whether you’re shifting careers, starting a venture, or simply craving clarity for what is next, I’m here to help women navigate the in-between with courage, creativity, and a touch of perspective from life in Paris.

LEARN MORE

I believe reinvention is the most powerful tool we have to create the life we want.

Parisian apartment buildings with traditional architecture and modern glass elevator shaft

Outdoor art market with people browsing art prints and posters on display alongside trees and a sidewalk.

Les Saisons Retreats

Curated gatherings in Paris and beyond, designed for women ready to step away from the noise and return to themselves.

Using the themes of the seasons, each retreat blends creativity, courage, curiosity, and community—equally nourishing for those contemplating a new chapter personally or redefining their path professionally.

LEARN MORE

View of a historic stone building with a large dome and classical architecture, adjacent to a river with reflections, and a metal bridge with street lamps crossing the river.

Prompts from Paris

Prompts from Paris is a bi-weekly newsletter direct from Paris. Reflecting on life, transformation, and the nuances of French culture, each letter weaves together observation and story, ending with a prompt—an invitation to see your world a little differently.

SUBSCRIBE NOW

MOST POPULAR POSTS

Five lessons France taught me about friendship

I discovered the answer to finding happiness in Paris.

Five Years Later in Paris: Finding Beauty in Pain and Discomfort

Book cover titled 'The French Ingredient' by Jane Bertch. Features watercolor illustrations of Parisian scenes, a croissant, a glass of red wine, a baguette, and a woman with an umbrella.

The French Ingredient is a memoir of moving to Paris and building a life and business from the ground up.

It’s a story of resilience and reinvention - despite the odds. For anyone who has ever dreamed of beginning again, whether to rediscover themselves or to create something of their own. Above all, it's a reminder that the ingredients for what's next are already in your hands.

ORDER NOW