Helping women discover their encore.

From Paris, I share stories, tools, and spaces that invite you to pause, reflect, and design a future that feels like yours—whether in your personal life, your business, or both.

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SPEAKER I FOUNDER I AUTHOR I PARIS-BASED GUIDE I MENTOR

A smiling red-haired woman in glasses and a beige trench coat speaking at a table with books and papers, in a bright room with large windows, participating in a book signing or discussion with three other women.

Parisian street scene with classic European-style apartment buildings and a pink and blue sunset sky.

Bonjour, I’m Jane Bertch

Author of The French Ingredient, host of the GenerateHER Podcast, and founder of two thriving businesses in Paris.

After more than two decades here and a few life-changing pirouettes, I’ve learned that transformation is rarely linear. Whether you’re shifting careers, starting a venture, or simply craving clarity for what is next, I’m here to help women navigate the in-between with courage, creativity, and a touch of French perspective.

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I believe reinvention is the most powerful tool we have to create the life we want.

Parisian apartment buildings with traditional architecture and modern glass elevator shaft

Outdoor art market with people browsing art prints and posters on display alongside trees and a sidewalk.

GenerateHER Retreats

Curated gatherings in Paris and beyond, designed for women ready to step away from the noise and return to themselves.

Using the themes of the seasons, each retreat blends creativity, courage, curiosity, and community—equally nourishing for those contemplating a new chapter personally or redefining their path professionally.

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View of a historic stone building with a large dome and classical architecture, adjacent to a river with reflections, and a metal bridge with street lamps crossing the river.

Prompts from Paris

Prompts from Paris is a bi-weekly newsletter direct from Paris. Reflecting on life, transformation, and the nuances of French culture, each letter weaves together observation and story, ending with a prompt—an invitation to see your world a little differently.

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Book cover titled 'The French Ingredient' by Jane Bertch. Features watercolor illustrations of Parisian scenes, a croissant, a glass of red wine, a baguette, and a woman with an umbrella.

The French Ingredient is a memoir of moving to Paris and building a life and business from the ground up.

It’s a story of resilience and reinvention - despite the odds. For anyone who has ever dreamed of beginning again, whether to rediscover themselves or to create something of their own. Above all, it’s a reminder that the magic lies within.

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